Lyna Santos - The Body Shop

From here.

" The project was based on a brief for a student award the objective was to create an ad campaign to reinstate The Body Shop position as the original pioneer of ethical beauty through a series of print ads."

I really like this idea of taking the parts of the body that people can be very subconscious about and focusing on them to make them beautiful. Nothing says pure and simple like the skin in these images. It drives the concept of ethical beauty without even mentioning it at all.