Here.

"Towel Day is celebrated every 25 May as a tribute by fans of the late author Douglas Adams. On this day, fans carry a towel with them to demonstrate their love for the books and the author, as referenced in Adams's The Hitchhiker's Guide to the Galaxy. The commemoration was first held in 2001, two weeks after Adams's death on May 11, 2001. " - Wikipedia.

Towel Day is the perfect day to showcase the movie 'The Hitchhiker's Guide to the Galaxy' as a special occasion at the Odeon cinema.

Sustainable design is such a massive interest of mine that I thought I would include some examples of this from one of my favourite books, which is named in the title. It deals with all sorts of stuff, substraits, ink choices etc for all different uses. From huge vinyl banners to wine bottle labels. It was after reading this book that I went and sourced out paper made with seeds for my business cards.

Some examples of my favourite pieces of sustainable design. 'Boxed' water company has switched out using plastic bottles entirely in favour of using tetra pak cartons, which are far easier and more widely recycled and also are shipped flat packed, so they can be shipped in ridiculously larger quantities than water bottles.

Pangea Organics are a cosmetics company that specialises in both organic products and organic packaging. It is made from newspaper with no dyes and no glues and the packaging can be soaked in water before being planted in your garden and will grow into plants.



For me, sustainability is the idea of something having more than one life. This parcel below, for example, contains a t-shirt and is sent out to the buyer, they pack itself then can be transformed into a coat hanger to hang the t-shirt on, ensuring that the packaging doesn't get simply thrown away. Creating a second use for something increases it's lifespan.



Lightbulb packaging that is the lampshade.




I find this to be absolutely brilliant, a re-imagining of McDonald's food packaging. Food packaging is seen as one of the biggest problem in the packaging waste dilema. Instead of everything being wrapped seperately, making more packaging to be discarded, this new pack, made entirely from recyclable materials, includes the whole meal in one handy, easily disposed of package.



Banana leaves had been used in a wide variety of cultures for hundreds of years, but they have started to become more widely used in the western culture in recent years as take away food packaging. They are 100% natural and biodegradable, in abundance, their waxy texture allows them to hold the greasiest of food with no mess, and the natural seams in the leaf allows them to be torn open with utmost ease.



The 60 day bag does exactly what it says on the tin really.

Since the fabric is made out of the industrial waste from flax fibre, it doesn't use any extra natural resources and requires little energy to produce. The technology and materials enable the bags to decompose naturally approximately 60 days after being discarded.

This is a major breakthrough because it means they don't need expensive recycling or disposal in landfills. They are sturdy enough to be used repeatedly, but break down quickly when thrown out. (www.treehugger.com)

Not sure why these images have decided to post themselves sideways, but either way, this is the Zombie Survival Can, a playful brand of energy drink. The reason I like this so much is because of the info graphics and iconography used on the side of the can and this is something that I am thinking about incorporating into my Pan Galactic Gargle Blaster.




Here.

Here. This is definitely a bit of an inspiration for me by way of the back label making up most of the design as it shews through the liquid. I want to try something like this with my Pan Galactic Gargle Blaster and trying to show hazard warning stripes through the liquid.



Here. I think these are some of the most peculiar but interesting bottles I have seen for a while. In fact, they're not really bottles so much as glass straws twisting up into the shape of a bottle. Doesn't really hold much liquid, but a very nice idea.


Here. Love how the the liquid in the bottle makes up the colour for the words on the label, that way more die cutting is used than ink.


Here. What I really like about these bottles is the tall, thin shape of them with the long neck. This is the kind of bottle shape that I wanted to experiment with because such a bottle shape seems quite standoffish and such.

Just a bit of a look at the existing imagery for the Willy Wonka brand. Purple seems to play a huge part of the design and the logo has been redone several times but this is the most modern logo.


A photograph of the actual Willy Wonka store. There are a couple dotted about across America, I believe. None in this country.

Just a look at some of the more unusual energy drinks that I have discovered in my research.


I believe this one mostly panders to this new 'Twilight' epidemic. I wish somebody would create a ruddy vaccine already.



Clever play on 'energy' always nice.


Only gamers will get the reference to healing 'potions' and such here.


The glow in the dark energy drink is pretty cool looking and would probably work quite well as a pan galactic gargle blaster due to the fact that it looks pretty potent.






This doesn't look like the most comfortable thing to drink out of so I'm thinking it's more of a concept than an actual commercial product.


Here.