Eco Coke Bottle

'Andrew Seunghyun Kim’s new concept for Coke bottles aims to transform the structure of the product to cubic bottled drinks, allowing a significant gain in storage space and efficiency for recycling. The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. The bottle is made of 100% sugar cane byproducts, and it collapses 66% smaller than its original size.'

I absolutely love this, it's a shame that it's only a concept so far. The benefits listed in the design boards make so much sense and I think the square format bottle is very visually pleasing. I like it a lot. Every aspect of the design has been considered.